How I Made 10 Books out of My 20th Title

Great Cape o’ Colors – Capa de colores (my 20th multicultural book) was going to be a simple bilingual picture book about careers, cultures, and costumes. Because some parents/educators prefer single language books to teach children a foreign language, I also created Spanish-only and English-only versions, as I’ve done with my other bilingual books (each version has a pronunciation guide for either/both languages).

For the first time, I made each available in hard cover (usually, I’d just make the bilingual and/or Spanish versions hardback and the English-only version in soft cover). Librarians prefer something durable. So I have the three language versions available in hard and soft cover—and also ebook versions—which makes a total of nine formats!

Since the book is about colors too, John Collado, the illustrator, and I thought it would be fun to make a coloring book version of Cape using John’s original line art and a couple extra graphics I added (of course, there’s no hardback or ebook version of the coloring book). So now, from one story, I have 10 versions of the book! I suppose if I did an audio version, that could be 11 (I’ll probably do that with my novel).

Great Cape o’ Colors also happens to be the fourth book in my Careers for Kids series. The other job/money titles are: Ma MacDonald Flees the Farm (about a woman-owned business), Bright Star Night Star (for aspiring astronomers), and The Bridge of the Golden Wood: A Parable on How to Earn a Living. What’s even more gratifying is The Bridge of the Golden Wood was selected by the State of Vermont for primary school financial literacy curriculum—and Utah’s Granite School District has ordered a large quantity of Great Cape o’ Colors. All link to a site with job and business ideas plus money management tips: ChildrenEarn.com.

It’s “A magic cape” book. I hope readers find it to be a favorite.  I also hope these version ideas will  inspire authors to maximize their products (I didn’t even touch on T.V., film, and the action figure market:).

Great Cape o’ Colors – Capa de colores: English-Spanish with Pronunciation Guide is free for Kindle Unlimited readers and is available through PremioBooks.com, Amazon, Baker & Taylor, Barnes & Noble/Nook, Brodart, Ingram, Follett, iBooks, and Walmart.com. YOUR comments on Amazon, Goodreads, or Smashwords.com make a big difference in the book’s reach. I certainly welcome followers there and on Bookbub, Youtube, FB, Pinterest, Google, Instagram, or Twitter (search Multicultural Children’s Books by Premio Publishing). ISBN: 978-1732069619. WATCH the book trailer here.

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A Magic Cape of Careers, Colors, Cultures & Costumes

When I wrote Great Cape o’ Colors, I didn’t plan on it being about careers—I just wanted a Spanish-English picture book to teach colors to language learners. I came up with different costumes that include capes (costumes kids might try at home). I knew the book would have a pronunciation guide and diverse characters (something I try to have in all of my books). But after getting the artwork back from the illustrator, I realized this was also a book about jobs for kids—and it fit nicely with three other books I’d written on careers.

Suddenly, I have a career book series (along with series for STEM, bilingual, food, mystery, wordless, and immigrant books). The Careers for Kids series also includes Ma MacDonald Flees the Farm (about a woman-owned business. FREE now), Bright Star Night Star (for aspiring astronomers), and The Bridge of the Golden Wood: A Parable on How to Earn a Living—which was selected by the State of Vermont for primary school curriculum on financial literacy. These books link to a site with job and business ideas plus money management tips: ChildrenEarn.com.

As a former Silicon Valley recruiter, I’ve noticed that many high school (even college) graduates aren’t prepared to work their way up to a desired position (or run their own business or manage money). I wanted to share ideas that spark imaginations to discover gratifying activities that can become marketable skills. I especially wanted kids to learn that our best ideas and skills are born while solving problems and helping others.

I learned Spanish while serving the people of Chile for two years as a volunteer. Being bilingual has enriched my work. Over the past couple of decades I’ve taught English as a second language; I believe that serving immigrant ESL students helped me qualify to teach college, which I’ve done for nearly four years. I regularly speak on writing and marketing in schools as well as to private and government organizations. That networking has opened all kinds of doors for me to other professionals and clients.

“This is a magic cape!” begins Great Cape o’ Colors. It certainly has been for me. I feel like one of the superheroes inside (even without a cape). John Collado’s illustrations are wonderful. I’m especially grateful to my native language editors (who make me look good), Gema Ortiz de Gurrola and Diana Sanzana.

Great Cape o’ Colors – Capa de colores: English-Spanish with Pronunciation Guide is my 20th book–free now on Netgalley.com and soon on Kindle. It’s available in hard cover, paper, or ebook (single language or bilingual) through PremioBooks.com, Amazon/Kindle, Baker & Taylor, Barnes & Noble/Nook, Brodart, Ingram, EBSCO, Follett, iBooks, and Walmart.com. YOUR comments on Amazon, Goodreads, Netgalley, or Smashwords.com can make a big difference in the book’s reach–I certainly welcome followers there and on Bookbub, Youtube, FB, Pinterest, Instagram, Google, or Twitter (search Multicultural Children’s Books by Premio Publishing). Hard ISBN: 978-1732069619, soft ISBN: 978-0692220986. WATCH the book trailer here.

Award winning author Karl Beckstrand speaks on publishing

Arrival?

I’m privileged to be among several multicultural book authors and bloggers. I’ve also been blessed to work with illustrators from around the world, from Israel to Spain to the USA (and co-author a book with a Canadian author). We are changing the world. I plan to post links to multicultural blogs and sites as we approach Multicultural Children’s Book Day in January 2018—send me your links!

Last year I was honored with the International Book Award for a diverse Western novel (clean thriller). This year, the recognition has been wonderful, disturbing, and humbling.

Along with presenting on writing and publishing and participating in library author panels from American Fork to Brigham City, I’ve been the subject of several interviews and blog posts. Three of my Spanish/bilingual titles have been chosen as “permanent selections” in Amazon’s “MesIndie.”

My original Asian fable, The Bridge of the Golden Wood: A Parable on How to Earn a Living was selected by the State of Vermont for primary financial literacy curriculum (downloaded by educators in multiple states and listed on JumpStart.org). ). If you’d like the curricula—free—go to ChildrenEarn.com. Since the book’s release, it:

  • Has had more than 20,000 downloads
  • Has been #1 in more than 5 Amazon lists
  • Is in FIVE top 10 lists and several more top 100 lists
  • Has received 5 Stars by Readers’ Favorite and more than 100 reviews
  • Has been covered in the Chicago News Journal
  • Has national distribution including Ingram, WalMart.com and Target.com

The true account of my dog (and a friend), Muffy & Valor, has garnered five star reviews from nearly everyone who has read it—FREE on Kindle Oct. 17 – 26 (tear-jerker, but happy; you’ll want to comment:).

I’ve also had the dubious distinction of having my work pirated—possibly more times and in more places than ever before.

DOES THIS MEAN I’VE ARRIVED? Not on your life!

What do I need?

REVIEWS – Some people think there’s an expiration date on a review request. To be very clear: a review is welcome ANY TIME!! Reviews increase sales. I’ll give you the ebook of your choice if you commit to a sincere comment online (YES, this IS Kosher with Amazon, as long as you’re not my mom/brother or paid).

SALES (Sales increase my sales!) – Don’t buy my books out of pity or friendship—buy them because they’re fun, diverse stories that entertain (and teach) all ages. They’re written for grown up fun. Buy them because you have a kid you want to grasp STEM concepts or another language. Buy them for friends or family with kids (and any kid would benefit from new thoughts, ideas, and perspectives). Send them an ebook. I often have a free ebook on Kindle plus a couple 99 cent ones.

RECOMMENDATIONS – Tell people about these nationally lauded (Kirkus, School Library Journal, Horn Book blog, ForeWord Reviews) books. Tell your neighbors and coworkers about my Mini-mysteries for Minors series. Tell your book club about To Swallow the Earth. Tell your media pal about my bilingual, wordless, or money books—that they’re on Walmart.com and Target.com. Tell your librarian friend, kid’s teacher, blogger friend about my non-fiction/biographies for kids … that they’re distributed by Baker & Taylor, Follett, and Ingram.

POST, share, tweet, and pin my books (I’d be thrilled to share any cover with you). If you don’t consider me too geeky–follow me. I’d also be more than happy to PRESENT to your club, school group, library, or organization.

Remember to send me links to multicultural kid’s book sites/blogs for January: Karl@ PremioBooks [dot] com.

On the Work of Writing

I answered some interview questions for a blogger and thought it would be fun to share a little about my publishing experience here, how my latest title came to be, and when/where people can ask me questions in person. Enjoy!

What genre is your newest book? Juvenile business (The Bridge of the Golden Woodfree this month on Kindle, #1 in 3 Amazon categories, with 5,000+ downloads), I hope it helps bridge the gap between what kids learn in school and what they need to know/do to succeed in life.
What draws you to this genre? Seeing a lack of kids’ curriculum on how money is made—how to earn a living. I used to be a recruiter in Silicon Valley; today’s graduates don’t seem as prepared for work as their parents. Many young people don’t know that failure is normal and can nourish future success.
Please describe what the story is about in one sentence. A child with a knack for solving problems learns that helping some hungry fish—who can’t pay him—facilitates his finding a treasure.
What was the time frame for writing your last book? A few days (illustration is the real work—and I had to do some on this book.)
How much research do you do? More for this book than a typical picture book; I had to present valuable tips and business ideas I’ve learned over the years.
Do you aim for a set amount of words/pages per day? No (but I spend hours on books/marketing every day)
What is the easiest thing about writing? Ideas that ambush me
When did you decide that you wanted to be a writer? In college … when I should have been doing my homework
What are your thoughts on good/bad reviews? Every review can be helpful (even bad ones contribute to visibility—and they offer great feedback)
Which do you prefer: Pen or Computer? And how do you stay organized (any methods, tools you use)? I usually write ideas on scraps of paper in odd moments/places, then I write out the story on my laptop.
How do you relax? Volleyball, music, films, books
What were your biggest learning experience(s) or surprise(s) throughout the publishing process? When my first publisher died; I had to learn the publishing business.
What would you have done differently if you could do it again? I would have sought more reviews for my early titles.
Something personal about you people may be surprised to know? No matter how many achievements I have, I struggle with self-doubt, fears, and (at the same time) self-absorption.
What’s next? What are you working on at the moment? Non-fiction stories about immigrant kids and more bilingual books
Do you re-read books? One book that you would read again & again? The scriptures
Your influence(s), favorite author(s)? I love history, so anything by David McCoullugh is ideal. Other authors I love: Tolkien, Harper Lee, C.S. Lewis, Clancy, Grisham, Shel Silverstein
What book(s) are you reading at present? Major Problems in American Colonial History by Karen Kupperman
Best piece(s) of writing advice we haven’t discussed? Write every day and join a writer’s group

See a trailer for The Bridge of the Golden Wood. For business and career ideas, see ChildrenEarn.com. I’ll be contrasting traditional publishing vs. digital/self-publishing at the Kearns Library in Salt Lake County on June 29 at 7 p.m., 5350 S. 4220 West, Kearns, UT 84118. Hope to see you!

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Folk Tale Shows Kids How to Earn

Adults get business and money-making tips too

Doing things for free may not sound like a great recipe for earning; but a new picture book by a former Silicon Valley recruiter shows how providing free service can build skills, ideas and a reputation — all of which can bring income.

 

“Some people graduate from high school or college and expect to be paid right out of the gate,” said author Karl Beckstrand. “Most employers want experience,” he said. “Seeing problems and providing solutions — even without pay — can give job seekers the edge.”

 

“The Bridge of the Golden Wood: A Parable on How to Earn a Living” (for ages 5 and up) came to Beckstrand after he had visited many schools, observing almost no curriculum on earning money.

 

Beckstrand’s 18th book (number one in three Amazon categories) shows how a child with an eye for solving problems helps some hungry fish and finds a treasure. This illustrated Asian folk tale comes with ideas for businesses, finding customers and managing finances.

 

“I hope it helps bridge the gap,” Beckstrand said, “between what kids aren’t being taught and what they need to know in order to make a living. Money shouldn’t mystify.”

 

Beckstrand, winner of a 2016 International Book Award, says that earners start young — with no expectation of reward. “Doing something for nothing not only helps you feel good,” he said, “it gives you experience, a good reputation and, sometimes, money-making ideas.”

 

“Many children and adults lack confidence that only comes through experience,” said Beckstrand. “We get experience by finding and filling needs, solving problems.”

 

While he wanted to be a rock star, Beckstrand’s first job out of college was as a technical recruiter in Silicon Valley. “I got that job because I had worked some summers and semesters as a human resources assistant.”

 

Some of the people Beckstrand recruited had great ability and egos, some had no ability and great egos, but some had an idea of what they didn’t know,” he said. “The latter group had the best chances because they wanted to learn how to bring value.”

 

Beckstrand worked in high tech, sales and public policy before publishing his first book. “I did get to sing professionally,” he said, “even if our band was basically a wedding band. The point is, by trying lots of things I learned what I like and developed skills that help in any industry.”

 

“Maybe you don’t get that Fortune 500 job,” Beckstrand said, “maybe, while you’re serving someone in need, you get an idea the turns into the next Uber or Amazon, only it’s your company.”

 

After a couple of books through other publishers, Beckstrand now runs Premio Publishing in Midvale, Utah. They specialize in multicultural mysteries, biographies and language books for families. “They’re not about race or ethnicity,” said Beckstrand. “They simply happen to have characters of color.” They have received awards and raves from national publications like School Library Journal, Kirkus Reviews, Horn Book’s blog and ForeWord Reviews.

 

Even after getting a master’s degree, Beckstrand noted that none of his courses taught earning or managing money. He says his most valuable education has come from running a business and living abroad. He has included tips he has learned in “The Bridge of the Golden Wood,” written in dyslexic-friendly font and available in hard cover (pre-order), soft cover and ebook (free thru July 23 on Kindle) via major distributors and PremioBooks.com.

Beckstrand will contrast traditional with digital or self-publishing on Thursday, June 29 at 7 p.m. at the Kearns Library, 5350 S. 4220 West in Salt Lake City.