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Folk Tale Shows Kids How to Earn

Adults get business and money-making tips too

WHAT:  “The Bridge of the Golden Wood: A Parable on How to Earn a Living”

The illustrated go-to resource for the budding/aspiring entrepreneur (and families)

WHO:  Multicultural author Karl Beckstrand (some illustrations by Yaniv Cahoua)

WHEN:  Official hardcover release August 2017, ebook is available now

WHERE:  PremioBooks.com Amazon/Kindle, Baker & Taylor, Barnes & Noble/Nook, Brodart, EBSCO, Flipkart, Follett, iBooks, Ingram, Inktera, Kobo, Mackin, OverDrive, Oyster, SCRIBD, txtr

MORE INFO:  Publisher Karl Beckstrand finds that many people haven’t had instruction on how to earn a living. Beckstrand’s books feature black, white, Hispanic & Asian characters. Comes with ideas for businesses; money-making activities; and online resources on finding customers, managing money, and moving up in an organization (for ages 5 and up). PremioPublishing.com, LCCN: 2016949820, JUV009090, JUV006000, JUV012060, BUS025000, BUS012010, BUS060000, paperback ISBN: 978-1536889864, hard ISBN: 978-0985398811

STORY:  MIDVALE, Utah, Feb. 22, 2017 – Doing things for free doesn’t sound like a great recipe for earning. But a new picture book shows how a child with a knack for solving problems helps some hungry fish and finds a treasure.

“The Bridge of the Golden Wood: A Parable on How to Earn a Living” (for ages 5 and up) came to author Karl Beckstrand after he had visited many schools, observing almost no curriculum on earning money.

Beckstrand, winner of a 2016 International Book Award, says that earners start young—with no expectation of reward. “Doing something for nothing, not only helps you feel good,” says Beckstrand of his 18th book, “it gives you experience, a good reputation, and sometimes, money-making ideas.”

“Many children and adults lack confidence that only comes through experience,” says Beckstrand. “We get experience by finding and filling needs, solving problems.”

Beckstrand’s first job out of college was as a technical recruiter in Silicon Valley. “I met a lot of people – some with great ability and egos, some with no ability and great egos, and some with no egos,” he said. “The latter group had the best chances because they were open to learning.”

“Trying new things is a great education,” says Beckstrand – who wanted to be a rock star, not a writer. He worked in fast food, quality assurance, security, delivery and transportation, sales, customer service, hospitality, and human resources before publishing his first book.

“I did get to sing professionally,” he said, “even if our band was basically a wedding band. The point is, by trying lots of things, I learned what I like and developed skills that help in any industry.” He also learned what he didn’t like to do.

After a couple of books through other publishers, Beckstrand now runs a publishing company in Midvale. Premio Publishing specializes in multicultural mysteries, biographies and language books for families. “They’re not about race or ethnicity,” says Beckstrand. “They simply happen to have characters of color.” They have also received awards and raves from national publications like School Library Journal, Kirkus Reviews, Horn Book’s blog, and ForeWord Reviews.

Even after getting a master’s degree in international relations, Beckstrand noted that none of his school courses taught earning or managing money. He says his most valuable education has come from running a business and living abroad.

Beckstrand has included tips he has learned in “The Bridge of the Golden Wood,” written in dyslexic-friendly font and available in hard cover (pre-order) and ebook via major distributors, Amazon, and PremioBooks.com.