How Many??

I’ve finished creating my 2020 multicultural children’s books catalog. I really thought I’d been a slacker in 2019, but—HOLY GUACAMOLE—turns out, I created 17 new products this year (for a total of 130 since 2004)!

Publishing sure has changed! It used to be that getting books to readers required the vast resources of a major publishing house. Today, technology has almost leveled the playing field. While I currently reside and work in (practically) unheard of Midvale, Utah, my books are found as far away as the Philippines and Africa.

The big publishers still have muscle behind their promos. But, with 15 years’ experience, I’ve managed to not only survive in (perhaps) the most competitive genre, I’ve carved out a nice multicultural niche with distribution on par with the book publishing giants. Even top reviewers, like Kirkus, Publisher’s Weekly, and School Library Journal have voiced approval.

Some new products are Spanish/bilingual picture books with pronunciation guide; many are hard cover editions of previous titles. I’m especially pleased with the audiobook release of my western novel, To Swallow the Earth, which won an International Book Award.

So how do I get my books noticed? I’ve considered bribery (but I have some standards). Really, it’s persistence. After ensuring I had quality, professionally edited products, I hounded the major wholesalers used by New York publishers—and got signed contracts for global distribution. My books even found their way onto Walmart’s and Target’s web sites (and I’m not sure how that happened).

It is not as simple as signing with a big distributor. It’s always work. You always have to find ways to make a kid’s book funny, to stand out to parents, teachers, and librarians. My target audience is always aging out. I constantly have to publicize to new readers. My company, Premio Publishing & Gozo Books, has also donated hundreds of books to needy kids around the world.

Inclusion is actually critical to success. My children’s books feature black, white, Hispanic, American Indian, Islander, and Asian characters. I grew up in a cosmopolitan part of the country; I speak Spanish and am learning German. My books simply reflect the world as I know it. These diverse kid’s books also have twists and online secrets.

It is time well spent. It’s always a thrill when a library system or school district includes your books. Amazon sales don’t hurt either. I’ve started using Amazon ads and sales there have doubled.

On the Work of Writing

I answered some interview questions for a blogger and thought it would be fun to share a little about my publishing experience here, how my latest title came to be, and when/where people can ask me questions in person. Enjoy!

What genre is your newest book? Juvenile business (The Bridge of the Golden Woodfree this month on Kindle, #1 in 3 Amazon categories, with 5,000+ downloads), I hope it helps bridge the gap between what kids learn in school and what they need to know/do to succeed in life.
What draws you to this genre? Seeing a lack of kids’ curriculum on how money is made—how to earn a living. I used to be a recruiter in Silicon Valley; today’s graduates don’t seem as prepared for work as their parents. Many young people don’t know that failure is normal and can nourish future success.
Please describe what the story is about in one sentence. A child with a knack for solving problems learns that helping some hungry fish—who can’t pay him—facilitates his finding a treasure.
What was the time frame for writing your last book? A few days (illustration is the real work—and I had to do some on this book.)
How much research do you do? More for this book than a typical picture book; I had to present valuable tips and business ideas I’ve learned over the years.
Do you aim for a set amount of words/pages per day? No (but I spend hours on books/marketing every day)
What is the easiest thing about writing? Ideas that ambush me
When did you decide that you wanted to be a writer? In college … when I should have been doing my homework
What are your thoughts on good/bad reviews? Every review can be helpful (even bad ones contribute to visibility—and they offer great feedback)
Which do you prefer: Pen or Computer? And how do you stay organized (any methods, tools you use)? I usually write ideas on scraps of paper in odd moments/places, then I write out the story on my laptop.
How do you relax? Volleyball, music, films, books
What were your biggest learning experience(s) or surprise(s) throughout the publishing process? When my first publisher died; I had to learn the publishing business.
What would you have done differently if you could do it again? I would have sought more reviews for my early titles.
Something personal about you people may be surprised to know? No matter how many achievements I have, I struggle with self-doubt, fears, and (at the same time) self-absorption.
What’s next? What are you working on at the moment? Non-fiction stories about immigrant kids and more bilingual books
Do you re-read books? One book that you would read again & again? The scriptures
Your influence(s), favorite author(s)? I love history, so anything by David McCoullugh is ideal. Other authors I love: Tolkien, Harper Lee, C.S. Lewis, Clancy, Grisham, Shel Silverstein
What book(s) are you reading at present? Major Problems in American Colonial History by Karen Kupperman
Best piece(s) of writing advice we haven’t discussed? Write every day and join a writer’s group

See a trailer for The Bridge of the Golden Wood. For business and career ideas, see ChildrenEarn.com. I’ll be contrasting traditional publishing vs. digital/self-publishing at the Kearns Library in Salt Lake County on June 29 at 7 p.m., 5350 S. 4220 West, Kearns, UT 84118. Hope to see you!